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Where things stand

TEN x IN TWO YEARS.
In public. Every number.

Day 01 · Live, in public
Last 12 months · Start
$519K
$518,941.12 · Apr 2025 to Mar 2026
→
Next 12 months · Goal
$5.2M
$5,189,411.20 · by Mar 2028
Days to go
...
until 31 Mar 2028
Months in
01/24
of 24
Monthly sales needed
$432K
by the last year
The jump
10.00x
$519K → $5.2M
01 · The Setup

Here's
the deal.

Redmoon Software is a small software company. We ship compliance, security, and efficiency solutions. In the 12 months ending March 2026, we made $518,941.12.

I'm giving myself two years to grow that number by 10x, to $5,189,411.20 by March 2028.

It's a real company, real money and a real deadline. That's what makes it worth watching. And that's why I'm doing it in the open.

What you'll see
Sales, every month. No picking the good bits.
What you won't
Nice-looking numbers that don't matter. Or "we're smashing it" posts.
Why publicly
Pressure. Keeps me honest. And it's more fun.
02 · Sales Tracker

The
scoreboard.

Rolling 12 months of sales. It flattens out the up-and-down of yearly payments, so you can see if I'm really on track.

This month · Apr 2026
$43,245
Monthly run rate · same as last month (start)
Last 12 months
$518,941
Goal $5,189,411 · 10.00% of the way
Apr '26
$519K
Start
End '26
$1.1M
Goal
End '27
$3.0M
Goal
Mar '28
$5.2M
Finish
12-month sales · actual vs. plan
$519K/ $5,189,411 goal
Progress
10.00%
Actual (12 months) Plan Starting point ($519K)
03 · The Plan

Six levers.
Pull them hard.

No single thing gets you to 10x in two years. But a few things, done together, build on each other. Here they are.

Lever 01 / New apps
Beyond Atlassian.
Android.
iOS. More.
Spread the platform risk. Ship native apps for Android and iOS. Explore other places that use what we already know. Open new markets without leaving the core behind.
Lever 02 / Pricing
Advanced tiers.
Real feature
upgrades.
Higher tiers do genuinely more, not just bigger limits. A clear upgrade path for the customers we already have. Grow the base before spending to find new ones.
Lever 03 / Who we sell to
Sell to the people
who hold
the money.
Compliance, security and efficiency all sit with the budget. Compliance managers, heads of security and operations leads sign off. Speak to the people who approve the spend.
Lever 04 / Getting found
Show up
where buyers
already search.
Videos and social posts built around the questions buyers are already typing in. Compliance, security and efficiency searches keep working for years. Win the search, skip the ads.
Lever 05 / Partners
The Atlassian
world,
played well.
Partners, joint marketing, industry events. The companies already selling to our buyers are a ready-made channel. And you don't pay up front for it.
Lever 06 / The story
The challenge
itself is a
growth lever.
Going public brings in partners, press and other founders. The content becomes the engine. You're reading lever 06 right now.
04 · Mission Updates

The public
record.

One post a month. What worked, what didn't, the real numbers. Three most recent below. The full archive goes back to day one.

  1. May 2026 Month 02 · Upcoming

    Coming May 2026.

    Posts go out on the second Tuesday of each month, 10:30am EST. Sign up below to get them in your inbox before they hit the site.

    Drops Tue, May 12, 2026 · 10:30am EST
  2. June 2026 Month 03 · Upcoming

    Coming June 2026.

    Posts go out on the second Tuesday of each month, 10:30am EST. Sign up below to get them in your inbox before they hit the site.

    Drops Tue, June 9, 2026 · 10:30am EST
  3. July 2026 Month 04 · Upcoming

    Coming July 2026.

    Posts go out on the second Tuesday of each month, 10:30am EST. Sign up below to get them in your inbox before they hit the site.

    Drops Tue, July 14, 2026 · 10:30am EST
Full archive → RSS · paulclark10x.com/updates.xml
05 · Rules of the Challenge

The
rules I'm
playing by.

In public means in public. A few things I'm promising up front, so there's no wriggling out later.

  1. Share the 12-month sales number every month.
    Up, down, flat, whatever it is. The number is the number.
  2. One monthly update. Newsletter, YouTube, LinkedIn.
    Same thinking, shared three ways. Written once, then spread across where people already are.
  3. No buying other companies. No outside money.
    The business has to grow this on its own. Not an accounting trick.
  4. Losses get as much time as wins.
    If something doesn't work, that's the post. Being honest is the whole point of doing this in public.
06 · Your ideas

Got a
better move?

If you've ever grown a software business from $500K to $5M, or have an idea you'd bet on, send it. I read everything. Good ideas get a mention in a monthly update.

I can't reply to every one. But I do read every one.

Paul Clark

I'm Paul Clark. I run Redmoon Software. A small, quiet, profitable software company that makes compliance, security, and efficiency tools.

I've been doing this for a while. The business is real. The money is real. Most founder stories online are written at the peak of a boom year, or after a big sale. This one is written from the middle. In real time. Without knowing how it ends.

I build from Wellington, New Zealand. The team isn't all here, but I am. Small, a long way from Silicon Valley, and fine with both. Great support is a core belief of mine, not a policy page. When things break we fix them fast, and we talk to customers like people.

This isn't a marketing stunt. I actually want to reach $5.2M. The posts are just how I keep myself honest about doing it.

Paul Clark
Founder, Redmoon Software · Wellington, New Zealand

Find Paul on LinkedIn → · YouTube (soon) →

07 · Follow along

One newsletter.
Once a month.
The real number.

Second Tuesday of every month, 10:30am EST. The real sales number. What worked, what didn't, what's next. No tricks. No filler. Unsubscribe any time.

0 subscribers · day one · everyone starts somewhere

Also on LinkedIn → · YouTube (soon) →

Get the monthly sales number.